Instapage vs Landingi: Which Landing Page Builder Is Best

A good landing page is important. You can have the best ads in the world, but if the landing page is bad, then no consumer will take the final leap into the buying funnel. I’ve…

The Psychology of Marketing – The Tactics That Make Us Buy Every Time

Marketing is like sales. Us marketers don’t necessarily want to admit it, but we are highly educated salespeople, who have been trained with the knowledge of buying psychology and given the tools to play on…

Updates to the California Consumer Privacy Act (CCPA) And How It May Affect You

It was announced that California will be making updates to its Consumer Privacy Act- CCPA, making big changes that will affect both businesses and consumers alike. It means big things for tech giants like Facebook…

5 CRUCIAL TIPS FOR HOME PAGE DESIGN WHEN LAUNCHING YOUR NEW PRODUCT

So you’ve built a new product or service, or SaaS, or whatever you want to call it. Now, you are designing your new website home page. You have spent a great deal of time (hopefully)…

THE FUNDAMENTALS OF B2B MARKETING STRATEGY AND B2B PPC STRATEGY

Today we’ll talk about the fundamentals of B2B marketing strategy and B2B PPC strategy. B2B marketing (Business to business) can be seen as the process by which one business organization sells products to another organization…

HOW TO CREATE A RIGHT TO LEFT LANDING PAGE ON INSTAPAGE

Many of you are using landing page builders, which is a very smart decision, as these tools save you a lot of time and money. There are many landing page builders out there and I…